Your skincare,
for less in Seoul.
The honest price list for K-beauty travellers. Seoul shelf price, home price with tax, and the real difference, product by product.
Trending in Seoul
Where these sit in Olive Young's own best-seller ranking, checked 24 Oct.
Most popular
The K-beauty products with the most Amazon ratings in the US and UK.
Biggest savings in Seoul
After US sales tax and the tourist refund, these gaps are the widest.
Shop for your skin
A ready-made routine for each skin type, with the Seoul total.
On sale at Olive Young
Below the usual shelf price at our last check. Sales end, so check the date on each page.
New at Olive Young
Recent launches already in Olive Young's top 100 (24 Oct). We haven't compared these yet; many aren't sold abroad.
Under ₩15,000
Cheap add-ons that still save money. Add a few to get over the ₩15,000 tax refund minimum.
The starter haul
Six crowd-pleasers that suit most skin types and travel well: sunscreen, toner, essence, cleanser, lip balm and sheet masks. About ₩104,160 on the shelf.
Skip these in Seoul
Cheaper at home once tax and the refund are counted. Save the suitcase space.
More to compare
Planning a Seoul beauty trip?
My Seoul Haul
Add what you plan to buy. See the Seoul total after tax refund vs home.
Is it really cheaper?
When Seoul wins, when it doesn't, and why.
Beauty trip planner
Where to stay, what to book, when the big sales are.
All guides
Tax refund, customs limits, packing, stores.
Shop by routine
Six ready-made routines by skin type, with the Seoul total.
Sale calendar
When the big Olive Young sales happen, and the next one.
Store guide
The four flagships worth the trip, with addresses in Korean.
Packing checklist
Your haul sorted into carry-on and suitcase.